Banana Republic and AMC have announced a limited edition “Mad Men” inspired clothing line for men and women. Coming to North American stores beginning August 11th, the collection was designed by Emmy award-winning Janie Bryant.
The Emmy and Golden Globe winning AMC series “Mad Men,” returning for its fifth season in 2012, has inspired the collection. Creating a line that utilizes a modern take on the widely recognized polished look of the 1960s era, Banana Republic is taking advantage of the highly popular show and its success. A collection for men and women of 65 pieces will allow fans to embody the style of the ‘60s in an “effortlessly chic, dressed-up American sportswear” way.
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“Working with Janie to gain a true understanding of the ‘Mad Men’ look and feel was a delight,” says Banana Republic Creative Director Simon Kneen. “Janie was instrumental in helping us achieve the series aesthetic and standard of authenticity with this capsule collection, offering sketches, her own inspirations and actual artifacts from the production set to help inspire the ‘Mad Men’ within all of us.”
Part of the promotion for the new collection, AMC and Banana Republic will continue its “Mad About Style” webisode series that features Bryant and Keen. The webisodes will feature video segments that show the development of the collection. Three videos have been created to kick off the clothing line launch and are available online on AMC’s website and Banana Republic’s Facebook page beginning August 11th. Additionally, Facebook Fan’s of Banana Republic got exclusive early access to the collection on August 10th, showing the company knows how to reward its fans.