Written by Sharise Cruz
Are you ready for some football, Canada? Or at least maybe you’re excited to see some lingerie-clad models run around and tackle one another on a football field?
America’s Lingerie Football League has announced that its highly profitable franchise is expanding to include Toronto this fall.
The league currently includes ten teams peppered throughout the United States, each consisting of seven players , including San Diego Seduction, Seattle Mist, Los Angeles Temptation, Vegas Sin, Chicago Bliss, Green Bay Chill, Philadelphia Passion, Cleveland Crush, Orlando Fantasy, Tampa Breeze and Baltimore Charm.
In the two years since its founding, the LFL has raked in a sizable profit with a simple, albeit controversial concept, marketing a mélange of stereotypical male fantasy triggers (attractive women, bras and panties) with a loose connection to sports. Players in the league are not paid, but their travel expenses are covered.
“It’s become the most successful women’s professional league in the US,” said LFL Founder and Chairman Mitchell S. Mortaza. “It’s really an opportunity for them to be elevated to [the level] of major sports for guys, and be on the cover of everything ranging from Playboy to ESPN to Fox News Channel.”
SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:
Business Celebrity: Ryan Reynolds
The Top 5 CEOs from Canada's Best Companies
CLICK HERE to read the latest edition of Business Review Canada
Toronto’s newest ball team has yet to be named, but hopefuls wishing to join the league can try-out starting April 30.
“[The tryouts] are very rigorous,” Mortaza said.
The league is considering developing a full Canadian league that could include markets in Edmonton, Calgary, Saskatchewan, Winnipeg, Montreal, Hamilton, Ottawa and B.C.
Whether you think the league promotes harmless fun or gender inequality at its finest, the LFL insists it blends “action, impact and beauty” and it chose Canada as an expansion point because of its tremendous sports culture.
At least players wear helmets.
