Pepsi Canada is urging Canadians to break out their 70s attire—bellbottoms, afros, platforms—as part of their latest marketing campaign. The campaign comes just two weeks before the debut of Pepsi’s crowdsourced Superbowl ad.
Is there a correlation?
The 1970s themed marketing campaign is based on the Pepsi Throwback soda, which is made with real sugar and sold in 1971 replica bottles and cans. The campaign doesn’t stack up (yet) to past Pepsi commercials and ads, though.
Since Pepsi Canada is getting all nostalgic, we thought we take a look back at Pepsi’s most popular marketing commercials. Most are past Superbowl ads.
Since the Superbowl is a couple of weeks away, now is a perfect time for trip down marketing memory lane .
Britney Spears, Beyonce and Pink lent their celebrity status to Pepsi in this Roman gladiator, ‘We will Rock You’ parody. Obviously, Pepsi wasn’t too concerned about the lack of product placement shots. It was probably the easiest money Enrique Iglesias has ever earned as well.
Audiences were wildly amused to hear the voice of Marlon Brando’s Godfather character come out of the innocent, little girl. The big, bad mobster didn’t think twice about appeasing her demand for a Pepsi, and Pepsi hoped that customers wouldn’t make the same mistake while at the store.
This very funny Pepsi commercial associated drinking Pepsi with enlightenment. Placing a Western man amongst Tibetan monks has obvious comedic value, but Pepsi sealed the deal with the final scene. Is Pepsi really a winning soft drink?
This oldie but goody has the dearly departed Michael Jackson performing his “I’m Bad” audience pleaser from his 1988 Bad Tour. Pepsi certainly never had a problem getting top flight talent for its television spots.
Hard to believe this television spot is 15 years old. Pepsi again went with the Pepsi over Coke angle, portraying a Coke deliveryman caught on tape swigging a Pepsi from the cooler. Cheers to the person responsible for the song selection.
Let’s just hope Pepsi’s crowdsourced Superbowl ad is better than a dusty pair of jeans.
Is there a correlation?
The 1970s themed marketing campaign is based on the Pepsi Throwback soda, which is made with real sugar and sold in 1971 replica bottles and cans. The campaign doesn’t stack up (yet) to past Pepsi commercials and ads, though.
Since Pepsi Canada is getting all nostalgic, we thought we take a look back at Pepsi’s most popular marketing commercials. Most are past Superbowl ads.
Since the Superbowl is a couple of weeks away, now is a perfect time for trip down marketing memory lane .
Britney Spears, Beyonce and Pink lent their celebrity status to Pepsi in this Roman gladiator, ‘We will Rock You’ parody. Obviously, Pepsi wasn’t too concerned about the lack of product placement shots. It was probably the easiest money Enrique Iglesias has ever earned as well.
Audiences were wildly amused to hear the voice of Marlon Brando’s Godfather character come out of the innocent, little girl. The big, bad mobster didn’t think twice about appeasing her demand for a Pepsi, and Pepsi hoped that customers wouldn’t make the same mistake while at the store.
This very funny Pepsi commercial associated drinking Pepsi with enlightenment. Placing a Western man amongst Tibetan monks has obvious comedic value, but Pepsi sealed the deal with the final scene. Is Pepsi really a winning soft drink?
This oldie but goody has the dearly departed Michael Jackson performing his “I’m Bad” audience pleaser from his 1988 Bad Tour. Pepsi certainly never had a problem getting top flight talent for its television spots.
Hard to believe this television spot is 15 years old. Pepsi again went with the Pepsi over Coke angle, portraying a Coke deliveryman caught on tape swigging a Pepsi from the cooler. Cheers to the person responsible for the song selection.
Let’s just hope Pepsi’s crowdsourced Superbowl ad is better than a dusty pair of jeans.
